“….he is not a man obsessed with the
freshness of quality of his ingredients.
Cooking for him is a craft of spice and oil. His food burns the tongue, and clogs the arteries. “ The Pakistani writer Mohsin Hamid’s
description of a cook in “The Third Born” aptly describes more than 90% of the
cooking done at Indian restaurants in the United States. These are blunt instruments that downsample
Indian food into a monochrome of caricatures. And they do so in restaurants named after the India of the
princes and the India of the British, an ambiance desperate for an illusion of
what was an illusion to start with.
Evoking grandeur and the exotic is an old formula. Here is the
Indian writer R. K. Narayan, describing his experience at an Indian restaurant
in the San Francisco of 1956: “Its
elaborate and self-consciously planned Indian atmosphere, dim light, long
coats, bogus Indian tunes out of gramophones hidden in the arras, more bogus
bric-a-brac are deliberate, but I suppose, commercially successful. Chappati and Indian curry are genuine
and are not bogus. A waitress clad
in a sari, an usher in a long coat buttoned to the neck, create an Indian
atmosphere, which seems to appeal to San Franciscans as I find all tables
booked, and women dressed in caps and gowns, which outdo Fifth Avenue style,
sit with an air of facing an impending adventure, while reading the menu card,
and utter little cries of ‘delicious, delicious’, when they sample a curry.”
This could be a restaurant in Los Angeles today. Gentle sitar music, can make it easier
to chew on a tough naan.
Credit for this brand image has to be given to the first
Indian restaurateur in the US, Prince Ranji Smile, a minor social character in the
New York of the early 1900s, and a man of uncertain orgins and tall claims. Ranji came to New York and spent
several years as an Indian chef who held visiting appointments at some of the
big restaurants of the day. While
he was never able to fulfil his dream of opening his own restaurant, he, more
than any other, brought the message of Indian food as being something exotic, something
brushing royalty, that—as he advertised—would make women more beautiful.
To be sure, Indian food is not considered highbrow. Inglis and Gimlin give an interesting
statistic in The Globalization of Food.
In the hierarchy of Zagat 2006 check averages, a measure of the
“exclusivity” of the food, Indian
check averages stand at $33.85, below French ($47.81), Japanese (46.72),
Italian (42.27), Greek (38.71), and Spanish (37.73).
Starting about 5 years ago, a new theme emerged in Indian
restaurants—desi chic, inspired by Bollywood and the folksy color combinations
promoted by Indian ad agencies. The
developments were apparent to me in the tale of two restaurants, almost next to
one another, in Mt. Kisco, NY. One
of them is A Passage to India, straight out of E. M. Forster, a member of the
old colonial genre that—as far as I could see—had been languishing for
years. Then came the impulsive upstart,
a colorful chunky little joint called The Little Kebab Place, with remixed
disasters of 70s Hindi classics thumping on its speakers, and truck art on its
walls--nobody would trace its genes to Rajput royalty. And this restaurant was packed. So packed, that its owner bought out
the two adjacent stores and expanded out into a couple of other restaurants. The three places burst at the seams,
while the old brand languishes.
There is a lesson to be learnt there.
And then there are the contemporary east-west fusion
experiences in upscale Manhattan that will charge you the price of your first
born for Indian street food presented as if it were French. These are the places that get various
assorted stars, from assorted city newspapers, from assorted critics who know
Indian food like Indians know rock music.
Indian food has always had
to put on an act, the projection of an image that isn’t. As if the food simply wasn't
enough. And, in many cases, it isn't. There are exceptions to
this hypothesis. One is Shalimar
in San Francisco, a rough-hewn Punjabi-Pakistani place that my friend C thinks
could be a transplanted truck stop from India. Mallu Cafe in Philadelphia, has the kind of unashamed
originality that makes you want to throw back your collar and shove a handkerchief
in it to soak in the heat. A third is Saravana Bhavan on Mary Road in San Jose,
part of a successful international restaurant chain, that has maintained its
stainless steel and tubelight like lighting innocence of a dosa place, where no
means yes with a headshake. And
finally there is Neerob, in the Bronx, a Bangladeshi place, so original in its
speech, being, and sounds that I find myself speaking in the rounded English of
the Bengali when I am there, as in “nayeen owan phor” area code. These are places that give you the
ambiance of the original because—as far as I can see—there has been no attempt
at gaming this.